France is taking a hard line against advertisements for wagering on athletic events. The nation’s gaming authority, ANJ, claims there was an excessive amount of marketing during the 2020 European Championship. They are especially worried about promotions aimed at young adults with deceptive claims about rapid wealth accumulation. This comes after a report revealed that over 50% of French citizens believe there is an overabundance of sports betting promotion, with a significant majority feeling it presents a genuine threat for dependency. The ANJ is examining measures taken by other European nations to curb this type of advertising and will conduct a public forum to determine the optimal path forward.
Should the need arise, and following consultations with involved parties, alternative avenues will be investigated to assist ANJ in further safeguarding responsible gaming principles, a fundamental element of the French framework, particularly for youthful and at-risk individuals.
To accomplish this, the ANJ will initiate a range of endeavors, encompassing a research study, two workshops, a public forum, dedicated workshops for industry representatives, regional dialogues, and consultations with the public.
“ANJ has chosen a cooperative strategy, receptive to public input, to analyze the prevailing agreement surrounding the French gaming model and any necessary modifications, especially concerning marketing,” remarked Isabelle Falque-Pierrotin, ANJ President.
“In actuality, gaming promotions impact everyone: participants and non-participants, guardians, instructors, and even the operators themselves. This presents a valuable chance for all to express their perspectives on achieving an appropriate equilibrium between gaming promotions and maintaining responsible gaming practices. Subsequently, and based on this societal compact, the regulatory entity will then put forth recommendations that are both equitable and impactful, to be upheld by all parties.”
