22BET has secured an agreement with the famed French football organization, Paris Saint-Germain (PSG), solidifying their position as the official wagering associate in Africa. This tactical alliance grants 22BET exclusive promotional privileges, establishing them as a leading contender within the African sports betting arena.
The arrangement provides 22BET with prime brand exposure at PSG’s home turf, the legendary Parc des Princes stadium, a venue that witnessed the team’s victory as Ligue 1 champions during the 2019/20 season. 22BET will benefit from prominent advertisement placements on LED screens encircling the field.
Moreover, the collaboration unlocks distinctive prospects for 22BET to connect with both personnel and patrons. This encompasses sought-after meet-and-greets with iconic PSG figures and entry to premium seating during home matches. 22BET also gains the distinction of organizing exclusive functions at the Parc des Princes.
Remarking on the alliance, Olatunji Idowu, Head of 22BET Africa, conveyed his excitement, stating, “We are delighted to collaborate with one of the most esteemed and favored sporting entities worldwide. PSG’s on-field achievements are mirrored by their inventive approach beyond the game.”
This joint effort positions PSG alongside a burgeoning number of European football clubs securing collaborations with wagering providers, especially as leagues recommence and the sector experiences a surge in engagement.
In recent days, the prominent Italian soccer club Juventus commenced their campaign with Parimatch as their fresh backer, while within the English Premier League, Arsenal revealed a pioneering collaboration with Sportsbet.io, an Estonian digital currency sports betting platform.
