SOFTSWISS has enhanced its Affilka platform, a prominent iGaming affiliate marketing solution. A significant improvement is the inclusion of a Cost Per Lead (CPL) commission structure within their already comprehensive commission builder. This allows Affilka subscribers to utilize a system where they remit a set amount for each new user who registers via affiliate URLs.
This presents numerous opportunities for both partners and brands. In contrast to the conventional Cost Per Acquisition (CPA) method, where a user must perform a particular action (such as depositing funds or playing for a specific duration), CPL rewards every registration. Naturally, brands retain the ability to refine this by filtering out unqualified users, like duplicate profiles or those who self-exclude.
Affilka’s commission builder is highly adaptable, enabling brands to customize their CPL initiatives by focusing on specific geographic locations and even establishing varying rates for different territories.
This shift towards CPL is a logical progression for Affilka, offering a mutually beneficial arrangement for all parties. New partners, or those wanting to experiment with a new brand or market, gain from a low-risk entry. Simultaneously, brands can utilize CPL to increase brand awareness and attract a broader range of partners, potentially encompassing those from beyond the iGaming sector. Although the payout per lead may be smaller with CPL compared to CPA, the increased conversion rates can frequently offset this, making it a potent instrument for expansion.
To maximize your affiliate marketing profits, understanding your audience is crucial. Anastasiya Borovaya, the leader of SOFTSWISS’s Affilka product, states, “Our adjustable commission structures empower you to precisely tailor incentives according to the caliber of conversions you achieve.”
Their platform, Affilka, is experiencing remarkable success – recently surpassing 150 clients and consistently onboarding 10 new brands every few months! However, their focus extends beyond mere expansion; they are dedicated to continuous platform enhancements for optimal performance.
