The wagering technology firm, BetMakers, is taking a significant stride towards dominance in the equestrian industry. They are acquiring Punting Form, a company renowned for its advanced technological capabilities. Punting Form utilizes artificial intelligence to dissect horse races and generate rankings based on factors such as a horse’s speed at various stages of a race. This type of information is invaluable for anyone deeply involved in horse racing, from oddsmakers to those placing wagers.
BetMakers intends to integrate Punting Form’s technology throughout its operations. They are particularly enthusiastic about leveraging it to enhance their bet management services. Moreover, they will be able to provide Punting Form’s distinctive data to a wider customer base globally, particularly in regions like North America, New Zealand, and the United Kingdom.
Todd Buckingham, the head of BetMakers, expresses great enthusiasm for this agreement. He asserts that examining a horse’s speed fluctuations during a race represents the future of equestrian data analysis. He firmly believes that this acquisition will revolutionize BetMakers and its clientele.
The prominent Australian wagering enterprise, BetMakers, has secured the racing news outlet, Punting Form, in an agreement valued at a maximum of $9 million in Australian currency. An extra $17 million AUD will be disbursed by BetMakers over the subsequent three years contingent upon Punting Form achieving predetermined performance benchmarks. Punting Form is slated to integrate into BetMakers’ global racing sector.
