Betway has solidified its presence as a prominent backer of the Hamburg Open, a significant clay court competition held directly following Wimbledon from July 7th to 18th. This move underscores Betway’s increasing involvement in tennis, having recently assumed the title sponsorship of Sweden’s Nordea Open, which notably overlaps with the Hamburg tournament. Betway’s visibility at tennis events is rapidly growing, with existing partnerships including the Miami Open, the Noventi Open, and even the Mercedes Cup. Their branding will be ubiquitous at the Hamburg tournament, prominently displayed on the physical courts and across their online platforms. Anthony Werkman, Betway’s CEO, conveyed his enthusiasm for the collaboration, emphasizing the tournament’s importance within the summer clay court calendar. Tournament Director Sandra Reichel echoed this sentiment, stressing the significance of Betway’s support for both the men’s and women’s draws. She highlighted the shared commitment to delivering a secure and trustworthy experience as a key factor in their selection of partners.
Around April, whispers circulated that Betway’s parent company, the gaming giant Super Group, was on the verge of a public offering. The estimated valuation? A hefty $5.1 billion (or £3.7 billion for those in the United Kingdom).
