Betr, the wagering platform established by Joey Levy and Jake Paul, has obtained the FansUnite Entertainment’s Chameleon system. The transaction, assessed at over $7 million, provides Betr authority over a complete set of gaming tools, encompassing player profile administration, a sports wagering mechanism, and a casino operational framework.
This calculated action indicates Betr’s goal to broaden its reach past micro-wagering and cultivate a substantial standing within the wider sports betting and iGaming sectors. The procurement will empower Betr to hasten its expansion and augment its profitability by utilizing Chameleon’s current technology and seasoned engineering staff.
This announcement follows closely on Betr’s latest forays into fresh markets preceding March Madness, a time of considerable action within the sports betting realm. It also comes after a penalty levied against Betr by Australian regulators for promotional infractions during the 2022 Melbourne Cup.
Scott Burton, the head of FansUnite, highlighted that this agreement showcases the organization’s commitment to financial success and their capacity to reach it. He continued, stating that FansUnite recognizes significant promise in Betr and is thrilled to participate in their development through this calculated investment.
