The Betsson Corporation is delighted to declare its formal entrance into the Gallic sports wagering sector, having obtained the required authorization. This calculated maneuver is a demonstration of Betsson’s dedication to broadening its worldwide presence.
To lead this undertaking, Betsson has collaborated with a prominent French enterprise, establishing a joint venture that merges Betsson’s global proficiency with regional market understanding. The French platform will utilize Sportradar’s advanced technology to provide a smooth and captivating betting encounter.
A pivotal figure in this endeavor, Nadir Ounissi, conveyed his excitement, stating that Betsson is keen to introduce its distinctive product offerings and player-focused strategy to the vibrant French market. He stressed the cooperative nature of the alliance and the exceptional team assembled, emphasizing their capacity to position Betsson as a major contender in this regulated sector.
It’s noteworthy that France possesses a flourishing regulated gaming market, which witnessed a 4% surge in the initial half of 2023, attaining a total gaming revenue (GGR) of €5.35 billion. While established entities like FDJ and PMU presently control the market, Betsson’s arrival is set to disrupt the status quo.
This expansion follows a prosperous second quarter for Betsson Corporation, which documented a 27% rise in revenue, reaching €2.368 billion. The company also recently reinforced its collaboration with Pragmatic Play, a move that further solidifies its pledge to delivering premium gaming experiences.
Evolution Gaming is partnering with Jalla Casino to introduce live croupier games to gamers in Sweden. This follows closely on the heels of another Swedish gaming leader, Betsson Group, renaming its Casino.dk platform to Betsson.dk as a component of a broader expansion into the Denmark market in August 2023.
